9 Sex Toy Stores You'll Def Wanna Bookmark for Later

There are tons of places online where you can buy sex toys, but it’s usually a good idea to go with a legit store that specializes in sex toys for a few reasons. First of all, you wanna be sure that they know their products and are only stocking up their shelves with goods that are body-safe. While you could buy a Magic Wand off eBay (please don’t), you do run the risk of potentially getting a counterfeit item when you buy from a place that doesn’t specialize in sex toys. Counterfeit toys are way more common than you’d think, and for something you’ll be using in such an intimate way, you definitely want to avoid fakes if you can. (Psst, we’ve got a great guide to spotting a counterfeit sex toy here, by the way.) By buying from a retailer that specializes in sex toys, vibrators, and other adult sexcessories, you know their wholesale distributor is more likely to be legit. It’s like buying skincare — you could buy that name brand Vitamin C serum on that random site that popped up in your Google results…but wouldn’t you feel way better if you bought it from Sephora or Dermstore? Same thing applies with vibes!

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Buying from a sex toy store is also great as a consumer if you need help picking a toy. While nothing is quite as helpful as asking a trained sales associate for their professional help, most sex toy stores also organize toys in easy-to-peruse categories like, “toys for beginners,” “toys under $50,” and “toys for couples,” for fast and frustration-free browsing. Many sex toy sites also have a lot of great info on sex education and wellness, like Lelo’s Volonté blog.

Also, quick disclaimer: most sex toy stores are going to offer discreet shipping. No one wants to buy a vibrator that screams “OPEN ME, YOU JUST ORDERED THE DILDOMASTER 5000” on the box, and these companies know that. If a site offers discreet, plain shipping, you can be sure they’ll be advertising it on their site in pretty visible view.

So! If you’re looking for a beginner’s guide on some of the best online sex toy stores, here’s a list of some of our faves.

Lovehoney is one of the best sex toy stores online because they offer a huge variety of product, their site is really user-friendly (with a lot of helpful reviews from customers on most toys!), and most importantly, they have a Sex Toy Happiness Guarantee. With personal stuff like sex toys, it can sometimes be hit or miss when you buy something. You obvs can’t return something if it doesn’t work out, so it can feel a bit risky shelling out for more investment-worthy toys. Lovehoney is one of the few companies that offers a guarantee on their toys, meaning you can fill out a returns form stating why a toy didn’t work out for you, send it back (they aren’t going to resell it, they just want to make sure you’re not scamming them), and get a full refund. Lovehoney sells big brands like Lelo, We-Vibe, and more, but they also sell their own line of products, which can offer some of the fancier features for way less. Their “Greedy Girl” rabbit is a bestseller and it’s really fairly priced considering the quality.

Babeland is one of the more famous, sex-positive, specialty sex toy stores for good reason. The brand was started in Seattle in the 90s by two women who wanted to focus on womxn and femme friendly sex toy education and pleasure. If you’ve ever had the chance to pop into a brick-and-mortar Babeland store, you know that Babeland just feels different. Everything is bright, colorful, and there’s so much emphasis on education and pleasure literacy. If you think “windowless concrete building by the highway” when you hear “sex toy store,” Babeland will quickly change your opinion.

Babeland’s parent company, Good Vibrations, also shares the ethos of sex education that Babeland is famous for. This company was started in San Francisco by a female sex educator in the 70s and is famous for helping popularize the Magic Wand. The Good Vibes and Babeland sites share the same layout, look similar, and are owned by the same company, but the products and stock differ slightly, so it’s a good idea to check both sites if you’re looking for a specific item! Good Vibrations also has a staff sexologist, Carol Queen, PhD, who is a really well known sex expert (and whom we’ve interviewed as an expert several times in our stories). Queen helps pen informative blog posts for their site and customers can also email her directly on their site. Seriously, Queen is a really great resource (even for professional editors like me), so if you’re stumped between two toys, take advantage of her expertise and ask her!

Overkink is one of our newer faves in the world of sex toy shopping. This retailer was founded by Jaycee Chester to normalize sex positivity in the Black community. Chester herself is also a great educational resource and has lended expertise to Cosmo articles in the past as well. Overkink has a lot of product as well, and you can find brands like Adam & Eve, Lelo, Doc Johnson, and CalExotics here.

Adam & Eve is another big sex toy retailer like Lovehoney, in that they sell a lot of other brands, but also have their own line of toys. Adam & Eve also have a satisfaction guarantee policy and they usually have a lot of great coupon and promo codes floating around at any given time. You know how their are some sites that are super stingy with promo codes? Like you’ll sign up for emails and you’ll get…maybe 10% off which is barely even worth it? Yeah, Adam & Eve isn’t like that. They offered Cosmo readers a 50% off discount on any one item + free shipping a few years ago, and the code has never expired and isn’t going anywhere. It’s “COSMO50” and it’s only good for new customers, btw!

Lovelife Toys was founded by couple Brian and Suki Dunham and specialize in high-tech, app-enabled toys at great prices. Lovelife made some of the first app-enabled toys and they’re behind the Lovelife Rev, the world’s first vibrator designed with accessibility in mind. Their site carries their own product, as well as some other toys like the Magic Wand Rechargeable. They also have some of the most discreet shipping if that’s a concern for you — packages come from “Suki Dunham” so it looks like you’re just getting a care package from a friend, which is nice.

Lelo is a high-tech, luxury sex toy brand from Sweden. If you’re looking to buy a sex toy that feels more like a lifestyle treat than sex toy, Lelo is your best bet. They only sell their own products, but they have one of the most extensive product ranges ever, so you have a lot of options. Their site also offers really great, instructional advice and illustrations on how to use the toys in a way that never feels gross.

FeelMore 510 was started in 2011 by Nenna Joiner with two brick-and-mortar shops in Oakland and Berkeley, CA (if you haven’t noticed by now, the West Coast has the East Coast beat when it comes to sex toy stores). They carry the bigger brands as well — and they also have merch! It’s pretty rare for a sex toy store to have merch, so if you wanna support a Black-owned small business and rep your Feelmore pride, this is perfect. (This boba shirt is personally my favorite, although the crewneck sweatshirt looks very cozy too.)

Wild Flower is another education-based sex toy store focused on promoting pleasure inclusively. This curated online store was founded in 2017 and is famous for their Enby toy, which is gender-neutral and versatile enough for all bodies. They sell their own items, but also stock larger names like Satisfyer, Le Wand, and more. Oh, and they also have merch!

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Sex & Relationships – Cosmopolitan
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